In my business of retail management in the retail industry, the Porter’s Five Forces Review would be as follows: Intensity of rivalry: The rivalry in the retail industry is extremely high because of the existence of already established competitors and industry rivals thriving in the target markets with the capturing of a large target market share. Therefore, there has to be regular innovation made by my organization’s retail business so that the business and the organization survives in the long run (Jones & George, 2016).